Browsing Institutt for internasjonal forretningsdrift by Title
Now showing items 399-418 of 460
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The knowledge protection paradox: imitation and innovation through knowledge sharing
(Journal article; Peer reviewed, 2018)Western multinational corporations (MNCs) that want market access in China have to share knowledge with Chinese partners. This may expose them to imitation, so MNCs prefer to protect knowledge resulting in a strategic ... -
The Norwegian financial bond market - A comprehensive market review with an empirical analysis of the main drivers of spreads
(Journal article; Peer reviewed, 2018)In this paper, we examine the Norwegian financial bond market, i.e. the market for bonds issued by Norwegian banks. We describe the market by characterizing the market participants in the different securities on both the ... -
The Norwegian Petroleum Industry: Motivations for Tendering – A Partial Least Squares (PLS) - Structural Equation Modelling (SEM) approach.
(Master thesis, 2018)Purpose: The main purpose of this study is to identify the key factors of motivations for tendering in the Norwegian Petroleum Industry (NPI). By identifying the many dimensions of tendering, by reviewing literature and ... -
The Path To Success Growth Strategy of ODIM ASA
(Master thesis, 2018)A clear and well-defined business strategy is a precondition for any company to be commercially successful. In this thesis, we analyze the strategic decisions made by the industrial company ODIM ASA, which undoubtedly ... -
The possibilities a subsidiary gives for further growth – a case study
(Master thesis, 2018)When it comes to internationalization there is a lot of theories company could follow. One of the many topics that is discussed in these theories regarding the internationalization of firm is the entry mode, and different ... -
The Possibilities of Business-to-Business Utilization of Social Media for Brand Visibility in Improving Relationship Quality, Eliciting Customer Attractiveness, and Achieving Preferred Customer Status
(Master thesis, 2019)Social media use is progressively benefiting B2C companies in reaching their customers and enhancing their brand and corporate image. However, the same cannot be said of B2B companies in their business transactions with ... -
The potential effects of digital transitions: Qualitative reflections from the fishing industry
(Master thesis, 2023)Hensikten med masteroppgaven er å undersøke effekten av digitale overganger på organisasjoners arbeidsmetoder og strukturer, samt hvordan ledere og ansatte tilpasser seg verdens pågående digitalisering. Oppgaven bygger på ... -
The Readiness of the Norwegian Maritime Industry for Implementation of Marketing Automation
(Master thesis, 2021)New technology has driven marketing into becoming entirely digital, and companies must therefore implement new digital marketing tools to stay in the game. One new digital marketing tool that has received a lot of attention ... -
The Readiness of the Norwegian Maritime Industry for Implementation of Marketing Automation: A multiple case study of four international maritime equipment suppliers in Møre & Romsdal
(Master thesis, 2021)Gjennom ny teknologi har markedsføring endret seg til å bli heldigital, og selskaper må innføre nye digitale markedsføringsverktøy for å være konkurransedyktige. Et digitalt markedsførings verktøy som i det siste har mottatt ... -
The Road to Price Excellence - A multipronged framework for pricing transformation
(Master thesis, 2021)The concept of value and price is overlooked across many for-profit organizations, often considered as an afterthought rather than one of the key pillars of a business. This perception of value and price can lead to a ... -
The role of digitalization and supply chain dynamic capabilities in enhancing triple bottom line performance
(Master thesis, 2023)Formål: Formålet med denne studien er å undersøke hvordan digitalisering og de dynamiske egenskapene til en forsyningskjede påvirker en bedrifts internasjonale orientering og bedriftens ytelse. Studiet har også som mål å ... -
The role of IFRS accounting fundamentals in predicting the market risk and return of the common stock – The case of companies listed on the Oslo Stock Exchange
(Chapter, 2019)Denne artikkelen studerer sammenheng mellom IFRS (International Financial Reporting Standards) baserte regnskapstørrelser (via offisielle regnskapstall) opp imot pris og risiko fra børsnoterte markedsrapporter. Hovedpoenget ... -
The social aspect of business relationships in industrial markets in Ukraine
(Master thesis, 2021)I dag har slike faktorer som liberalisering, deregulering og teknologiske fremskritt ført til økende grenseoverskridende integrasjon av ulike nasjonale, noen ganger isolerte, økonomier. Som et resultat har offshoring- og ... -
The State of Sourcing in 2018 – a Study of Selected Industrial Companies in Møre & Romsdal
(Master thesis, 2018)The aim of this thesis is to establish an up-to-date picture of the state of sourcing, focusing on the county of Møre & Romsdal. Substantial research has been conducted through the years, focusing on different aspects and ... -
The Synergy and Cycle Values in Regional Innovation Systems: The Case of Norway
(Journal article; Peer reviewed, 2019)The innovation capacity of a system can be measured as the synergy in interactions among its parts. Synergy can be considered as a consequence of negative entropies among three parts of the system. We analyze the development ... -
The systematic international market selection (IMS) process for a library management system provider - Fuzzy expert system application
(Master thesis, 2018)The International market selection has a critical role in defining the entry strategy, the more accurate and relevant the approach, higher the odds to succeed in entering the targeted market(s). The International market ... -
The use and perceived managerial merit of customer profitability models in Norway
(Chapter, 2019)Formålet med dette kapitlet er å studere bruksgrader, nyttenivåer og sammenhenger mellom bruk og oppfattet nytte av kundelønnsomhetsmodeller. En litteraturgjennomgang avdekker fem modeller: lønnsomhetsanalyser av enkeltkunder, ... -
The use of bibliometric analysis on the literature of scale-ups
(Master thesis, 2022)Scalability is frequently equated with a company's capacity to expand quickly without being constrained by structural limitations. Despite receiving more and more attention from academic researchers, scaleups have not ... -
Tjenende ledelse, arbeidsengasjement og proaktiv kundeservice ytelse: Moderator effekten av tjeneste klima
(Bachelor thesis, 2023)Problemstilling: Hvordan, og under hvilke forhold påvirker tjenende ledelse de ansattes proaktiv kundeservice ytelse? Formål: Hensikten med denne oppgaven er todelt: For det første for å undersøke det individuelle forholdet ... -
Tourists' perceptions and intention to revisit Norway
(Master thesis, 2016)Purpose - The overall purpose of this study is to explore tourists' perceptions and their intention to revisit Norway. The aim is to find out what are the factors that drive the overall satisfaction, the willingness to ...