The Path To Success Growth Strategy of ODIM ASA
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A clear and well-defined business strategy is a precondition for any company to be commercially successful. In this thesis, we analyze the strategic decisions made by the industrial company ODIM ASA, which undoubtedly contributed to its tremendous commercial success. Our analysis highlights the need for owners and managers to appreciate the importance and profitability-potential of strategic work. Our research question entails understanding of how ODIM ASA became world leading within its domain, which was the Seismic industry. We thus attempt at identifying the main explanatory factors, which underlie their path to success. We apply a qualitative research method in the form of a case study. The case study includes two interviews with three representatives of ODIM, who held key positions in the company and had active roles in its success and rapid growth. The qualitative research gave us a comprehensive overview of the explanatory factors of ODIM’s success. We find that ODIM’s utilization of core competence such as relationship building, technological-development, reputation, and human resources combined with an offensive differentiation strategy, contributed to the company attaining monopoly power and dominance within the Seismic industry.