Blar i Institutt for internasjonal forretningsdrift på tittel
Viser treff 370-389 av 440
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The Impact of Internationalization and Corporate Social Responsibility on Norwegian firms' financial performance: A study encompassing all industries.
(Master thesis, 2021)Internasjonaliseringsprosessen har utviklet seg betydelig de siste tiårene. Mest fremtredende er endringen i prosess og tilnærming, og den raskt økte hastigheten. På grunn av det hyppige internasjonalisering tempoet og som ... -
The Impact of Payment Context on the Use of Mobile Payment Systems.
(Master thesis, 2018)The development of the Internet and the arrival of e-commerce fostered digitalization in the payment processes by providing a variety of electronic payment options including payment cards (credit and debit), digital and ... -
The importance of brand awareness in a marketing perspective
(Bachelor thesis, 2021)Denne bacheloroppgaven ser nærmere på sosiale medier som et merkevarekjennskap-bygning verktøy og bruker en lokal bedrift på Sunnmøre, kalt Sibelia, som et praktisk eksempel. Denne oppgaven fordyper seg i temaet markedsføring, ... -
The influence of syncretic decision-making on purchase intentions: A study of children’s furniture in India
(Chapter; Peer reviewed, 2019)Kjøpsbeslutninger i familier er ofte en felles beslutning som inkluderer begge ektefeller. Dette tyder på et behov for å forstå hvordan felles beslutningsprosesser påvirker kjøpsbeslutninger. En viktig teori i forbrukeratferd ... -
The interaction of Internationalization, Sustainable Development and Strategic Decisions: An Incorporative Approach to the Uppsala Model
(Master thesis, 2021)Bærekraftig utvikling blir et stadig viktigere tema i forretningssammenheng, og dagens litteratur på området er omfattende. Skjæringspunktet mellom bærekraftig utvikling og internasjonal handel forblir imidlertid understudert. ... -
The interaction of self-control and habit on intention of healthy eating behavior among students
(Master thesis, 2015)This study used the Theory of Planned Behavior to examine individual and social factors that influence students at Aalesund University College in Norway to engage in healthy eating behavior. The individual factors included ... -
The international risks in business relationships between Norwegian and Russian firms in the maritime industry
(Master thesis, 2022)Denne studien undersøker hvordan forretningsrelasjoner mellom norske og russiske bedrifter i den maritime industrien påvirkes av internasjonale risikoer, med vekt på formelle og uformelle institusjoner, og tidligere og ... -
The key drivers for young customers when choosing a mortgage loan provider
(Master thesis, 2021)Sammendrag Når unge bankkunder skal ta sitt første boliglån, hvilke faktorer er tilstede og påvirker deres valg av bank? Denne masteroppgaven har som mål å besvare dette. Ung kunde-segmentet har et stort potensial i alle ... -
The knowledge protection paradox: imitation and innovation through knowledge sharing
(Journal article; Peer reviewed, 2018)Western multinational corporations (MNCs) that want market access in China have to share knowledge with Chinese partners. This may expose them to imitation, so MNCs prefer to protect knowledge resulting in a strategic ... -
The Norwegian financial bond market - A comprehensive market review with an empirical analysis of the main drivers of spreads
(Journal article; Peer reviewed, 2018)In this paper, we examine the Norwegian financial bond market, i.e. the market for bonds issued by Norwegian banks. We describe the market by characterizing the market participants in the different securities on both the ... -
The Norwegian Petroleum Industry: Motivations for Tendering – A Partial Least Squares (PLS) - Structural Equation Modelling (SEM) approach.
(Master thesis, 2018)Purpose: The main purpose of this study is to identify the key factors of motivations for tendering in the Norwegian Petroleum Industry (NPI). By identifying the many dimensions of tendering, by reviewing literature and ... -
The Path To Success Growth Strategy of ODIM ASA
(Master thesis, 2018)A clear and well-defined business strategy is a precondition for any company to be commercially successful. In this thesis, we analyze the strategic decisions made by the industrial company ODIM ASA, which undoubtedly ... -
The possibilities a subsidiary gives for further growth – a case study
(Master thesis, 2018)When it comes to internationalization there is a lot of theories company could follow. One of the many topics that is discussed in these theories regarding the internationalization of firm is the entry mode, and different ... -
The Possibilities of Business-to-Business Utilization of Social Media for Brand Visibility in Improving Relationship Quality, Eliciting Customer Attractiveness, and Achieving Preferred Customer Status
(Master thesis, 2019)Social media use is progressively benefiting B2C companies in reaching their customers and enhancing their brand and corporate image. However, the same cannot be said of B2B companies in their business transactions with ... -
The potential effects of digital transitions: Qualitative reflections from the fishing industry
(Master thesis, 2023)Hensikten med masteroppgaven er å undersøke effekten av digitale overganger på organisasjoners arbeidsmetoder og strukturer, samt hvordan ledere og ansatte tilpasser seg verdens pågående digitalisering. Oppgaven bygger på ... -
The Readiness of the Norwegian Maritime Industry for Implementation of Marketing Automation
(Master thesis, 2021)New technology has driven marketing into becoming entirely digital, and companies must therefore implement new digital marketing tools to stay in the game. One new digital marketing tool that has received a lot of attention ... -
The Readiness of the Norwegian Maritime Industry for Implementation of Marketing Automation: A multiple case study of four international maritime equipment suppliers in Møre & Romsdal
(Master thesis, 2021)Gjennom ny teknologi har markedsføring endret seg til å bli heldigital, og selskaper må innføre nye digitale markedsføringsverktøy for å være konkurransedyktige. Et digitalt markedsførings verktøy som i det siste har mottatt ... -
The Road to Price Excellence - A multipronged framework for pricing transformation
(Master thesis, 2021)The concept of value and price is overlooked across many for-profit organizations, often considered as an afterthought rather than one of the key pillars of a business. This perception of value and price can lead to a ... -
The role of digitalization and supply chain dynamic capabilities in enhancing triple bottom line performance
(Master thesis, 2023)Formål: Formålet med denne studien er å undersøke hvordan digitalisering og de dynamiske egenskapene til en forsyningskjede påvirker en bedrifts internasjonale orientering og bedriftens ytelse. Studiet har også som mål å ... -
The role of IFRS accounting fundamentals in predicting the market risk and return of the common stock – The case of companies listed on the Oslo Stock Exchange
(Chapter, 2019)Denne artikkelen studerer sammenheng mellom IFRS (International Financial Reporting Standards) baserte regnskapstørrelser (via offisielle regnskapstall) opp imot pris og risiko fra børsnoterte markedsrapporter. Hovedpoenget ...