Browsing Institutt for internasjonal forretningsdrift by Title
Now showing items 407-426 of 460
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The Readiness of the Norwegian Maritime Industry for Implementation of Marketing Automation: A multiple case study of four international maritime equipment suppliers in Møre & Romsdal
(Master thesis, 2021)Gjennom ny teknologi har markedsføring endret seg til å bli heldigital, og selskaper må innføre nye digitale markedsføringsverktøy for å være konkurransedyktige. Et digitalt markedsførings verktøy som i det siste har mottatt ... -
The Road to Price Excellence - A multipronged framework for pricing transformation
(Master thesis, 2021)The concept of value and price is overlooked across many for-profit organizations, often considered as an afterthought rather than one of the key pillars of a business. This perception of value and price can lead to a ... -
The role of digitalization and supply chain dynamic capabilities in enhancing triple bottom line performance
(Master thesis, 2023)Formål: Formålet med denne studien er å undersøke hvordan digitalisering og de dynamiske egenskapene til en forsyningskjede påvirker en bedrifts internasjonale orientering og bedriftens ytelse. Studiet har også som mål å ... -
The role of IFRS accounting fundamentals in predicting the market risk and return of the common stock – The case of companies listed on the Oslo Stock Exchange
(Chapter, 2019)Denne artikkelen studerer sammenheng mellom IFRS (International Financial Reporting Standards) baserte regnskapstørrelser (via offisielle regnskapstall) opp imot pris og risiko fra børsnoterte markedsrapporter. Hovedpoenget ... -
The social aspect of business relationships in industrial markets in Ukraine
(Master thesis, 2021)I dag har slike faktorer som liberalisering, deregulering og teknologiske fremskritt ført til økende grenseoverskridende integrasjon av ulike nasjonale, noen ganger isolerte, økonomier. Som et resultat har offshoring- og ... -
The State of Sourcing in 2018 – a Study of Selected Industrial Companies in Møre & Romsdal
(Master thesis, 2018)The aim of this thesis is to establish an up-to-date picture of the state of sourcing, focusing on the county of Møre & Romsdal. Substantial research has been conducted through the years, focusing on different aspects and ... -
The Synergy and Cycle Values in Regional Innovation Systems: The Case of Norway
(Journal article; Peer reviewed, 2019)The innovation capacity of a system can be measured as the synergy in interactions among its parts. Synergy can be considered as a consequence of negative entropies among three parts of the system. We analyze the development ... -
The systematic international market selection (IMS) process for a library management system provider - Fuzzy expert system application
(Master thesis, 2018)The International market selection has a critical role in defining the entry strategy, the more accurate and relevant the approach, higher the odds to succeed in entering the targeted market(s). The International market ... -
The use and perceived managerial merit of customer profitability models in Norway
(Chapter, 2019)Formålet med dette kapitlet er å studere bruksgrader, nyttenivåer og sammenhenger mellom bruk og oppfattet nytte av kundelønnsomhetsmodeller. En litteraturgjennomgang avdekker fem modeller: lønnsomhetsanalyser av enkeltkunder, ... -
The use of bibliometric analysis on the literature of scale-ups
(Master thesis, 2022)Scalability is frequently equated with a company's capacity to expand quickly without being constrained by structural limitations. Despite receiving more and more attention from academic researchers, scaleups have not ... -
Tjenende ledelse, arbeidsengasjement og proaktiv kundeservice ytelse: Moderator effekten av tjeneste klima
(Bachelor thesis, 2023)Problemstilling: Hvordan, og under hvilke forhold påvirker tjenende ledelse de ansattes proaktiv kundeservice ytelse? Formål: Hensikten med denne oppgaven er todelt: For det første for å undersøke det individuelle forholdet ... -
Tourists' perceptions and intention to revisit Norway
(Master thesis, 2016)Purpose - The overall purpose of this study is to explore tourists' perceptions and their intention to revisit Norway. The aim is to find out what are the factors that drive the overall satisfaction, the willingness to ... -
Towards an understanding of factors affecting mobile wallet adoption: Evidence from Norway
(Master thesis, 2020)Smarttelefoner har endret måten vi kommuniserer med hverandre på, og vil i fremtiden endre måten vi betaler for varer og tjenester både online og i butikk. Mobile lommebøker er drivkraften bak den endrede betalingsadferden, ... -
Towards understanding the role of social capital for value creation in business relationships: The case of Russia
(Chapter, 2021)This exploratory case study aims to investigate the significance of the social dimension in the development of business relationships and consider its implications for value creation in industrial business networks. The ... -
Trade concentration and dynamics of Norwegian imports: an application of R-MANOVA model
(Journal article; Peer reviewed, 2018)This article proposes to analyse trade concentration and dynamics of the Norwegian imports expenditures by applying the two-way random effect MANOVA (R-MANOVA) model. The MANOVA model factors considered in this econometric ... -
Trading off autonomy for convenience: Four essays in the impact of algorithmic marketing on consumer autonomy
(Doctoral theses at NTNU;2024:292, Doctoral thesis, 2024)English summary The dissertation contributes to the debate on consumer–algorithm interactions and the role that algorithms have assumed in consumers’ daily lives and decision-making. In particular, the dissertation addresses ... -
Transformasjons- og transaksjonsledelse for instituttledere ved NTNU Ålesund
(Bachelor thesis, 2019)Denne oppgaven er konfidensiell. En organisasjon sin omstillingsevne innen dynamiske omgivelser er viktig, da endringshastigheten i det norske markedet er økende (Carlin, 2015). Derfor er det en rekke foreliggende ... -
Transformational Leadership, Basic Psychological Need Satisfaction, and Employee Innovative Work Behavior: The Contingent Effects of Organic Structure and Innovative Climate
(Master thesis, 2022)Purpose: The purpose of this thesis is twofold: Firstly, to examine the individual relationships between transformational leadership (TL), Basic psychological need satisfaction (BPNS), and employee innovative work behavior ... -
Transition to Sustainability
(Chapter, 2023)Companies are increasingly faced with the challenge of how to implement sustainability strategies in their business performances. This chapter discusses transition processes, presents mechanisms, and clarifies how tools ... -
Transnational digital entrepreneurship and enterprise effectiveness: A micro-foundational perspective
(Peer reviewed; Journal article, 2023)Transnational digital entrepreneurship (TDE), the establishment of digital enterprises by combining home- and host-country value creation to serve domestic and foreign customers, is increasing. In order to understand the ...