Browsing Institutt for internasjonal forretningsdrift by Issue Date
Now showing items 121-140 of 449
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Placing Social Capital in Business Networks: Conceptualisation and Research Agenda
(Journal article; Peer reviewed, 2018)Purpose This paper aims to refine conceptual treatment of the social facet in business relationships and reinforce its significance in the industrial marketing and purchasing (IMP) research tradition by integrating the ... -
Trust, Reputation and Simplicity – Core Elements of A Communication Process of an Industrial Company A Case Study of Laader Berg
(Master thesis, 2018)A successful relationship marketing requires a company to manage the communication process with its customers so that it can create value for both of them from the time of building and developing their relationship. This ... -
How Relevant Are Risk Perceptions, Effort, and Performance Expectancy in Mobile Banking Adoption?
(Journal article; Peer reviewed, 2018)This article provides a comprehensive overview of the adoption process using evidence from m-banking adoption in Pakistan. A survey design was used and 189 responses were received from across Pakistan and analyzed using ... -
Comparing career preferences of regionally oriented and internationally oriented students – A mixed methods study
(Chapter, 2018)The aim of the study is to gain an insight into the preferences of the future workforce in the region. Through focus group interviews and a survey, we examine the most important factor for students when reflecting upon ... -
Seafood export as a relationship-oriented supply network: evidence from Norwegian seafood exporters
(Journal article; Peer reviewed, 2018)Purpose: The purpose of this paper is to examine the role of relationships and networking in the international flow of seafood products through export processes and practices using empirical case examples. Design/methodo ... -
Factors Influencing Adoption of Uber in Bangladesh and Pakistan
(Master thesis, 2018)Formål: Over all hensikt med denne studien er å undersøke konsernets oppførselstiltak mot vedtak av uber med fokus på effekter av digitalisering og delt økonomi ved adopsjon av uber. Et annet mål er å undersøke de kulturelle ... -
Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence
(Chapter, 2018)Social media has become a new way of life that allows for real-time interaction among businesses (B2B) and consumers (P2P/C2C) as well as between business firms and consumers (B2C). Customers are increasingly accessing and ... -
Impact of Additive Manufacturing on Supply Chain Network Structure
(Master thesis, 2018)Purpose of this paper: To empirically ground the networked use of additive manufacturing. Research directs attention to the impact of additive manufacturing on network structure and the degree to which additive manufacturing ... -
I hvilken grad har Æ-appen og bestevenn-avtalen påvirket Rema 1000s omdømme?
(Bachelor thesis, 2018)Vi har valgt å se nærmere på dagligvarehandelen og Rema 1000. Vi ønsker å undersøke om der er en årsakssammenheng mellom Æ-appen og bestevenn-avtalen i forhold til Rema 1000s fallende omdømme. Ut i fra dette kom vi frem ... -
Attracting International Attention – A Case Study
(Master thesis, 2018)This thesis investigates international marketing in a context where the organization does not have a physical presence in the target markets. Previous research and literature on the topic of international marketing has ... -
Blockchain and Incumbent Manufacturing Value Chains Applicability and Adoption Use case: Ekornes, Norway
(Master thesis, 2018)Technology innovations are one of the most fundamental forces shaping today’s increasingly digitized economy. This study focuses on blockchain, as an instance of radically disruptive innovations, and its impact on incumbent ... -
Hvordan tilpasser IKEA reklame til kultur?
(Bachelor thesis, 2018)Verden blir likere da globaliseringen øker deling, kommunikasjon og handel på tvers av landegrenser. Bedrifter blir større og internasjonale noe som gjør at man finner samme tilbud i flere land. Dermed virker verden likere ... -
The Path To Success Growth Strategy of ODIM ASA
(Master thesis, 2018)A clear and well-defined business strategy is a precondition for any company to be commercially successful. In this thesis, we analyze the strategic decisions made by the industrial company ODIM ASA, which undoubtedly ... -
The Impact of Payment Context on the Use of Mobile Payment Systems.
(Master thesis, 2018)The development of the Internet and the arrival of e-commerce fostered digitalization in the payment processes by providing a variety of electronic payment options including payment cards (credit and debit), digital and ... -
The Norwegian Petroleum Industry: Motivations for Tendering – A Partial Least Squares (PLS) - Structural Equation Modelling (SEM) approach.
(Master thesis, 2018)Purpose: The main purpose of this study is to identify the key factors of motivations for tendering in the Norwegian Petroleum Industry (NPI). By identifying the many dimensions of tendering, by reviewing literature and ... -
The systematic international market selection (IMS) process for a library management system provider - Fuzzy expert system application
(Master thesis, 2018)The International market selection has a critical role in defining the entry strategy, the more accurate and relevant the approach, higher the odds to succeed in entering the targeted market(s). The International market ... -
Structural Impacts on Formation of Self-Efficacy and Its Performance Effects
(Journal article; Peer reviewed, 2019)The role of organizational structure as an important contextual variable has long been recognized in affecting a host of employee attitudes and behaviors, but there is a dearth of theoretical and empirical research that ... -
Social Network Brand Visibility (SNBV) Application in Academic Personal Branding: A Survey of ResearchGate
(Master thesis, 2019)Purpose: Social networking sites have attained significant popularity recently and allow individuals the opportunity to network, connect and share all over the world. Social Networking Sites (SNSs) have become a social ... -
The effect of gender diversity and board size on firm performance indicators among Norwegian Public Limited companies
(Master thesis, 2019)Purpose: The board of directors plays a role in the central mechanism in the implementation of the principles of corporate governance (Paul et al., 2011). Board size, as one of the major characteristics of the board that ... -
Balanced Scorecard and Hoshin Kanri: Why and how they might be used together
(Chapter; Peer reviewed, 2019)Aligning day-to-day operations with the company’s long-term strategy is a challenging managerial task. This paper explores how Hoshin Kanri (HK), from Total Quality Management, can complement the Balanced Scorecard (BSC), ...