dc.contributor.author | Barland, Jens | |
dc.date.accessioned | 2016-09-21T07:15:57Z | |
dc.date.accessioned | 2016-09-22T06:19:48Z | |
dc.date.available | 2016-09-21T07:15:57Z | |
dc.date.available | 2016-09-22T06:19:48Z | |
dc.date.issued | 2016 | |
dc.identifier.citation | Barland, Jens [Eds.] Innholdsmarkedsføring. Konsept, forretningsmodeller, juss, etikk og praksis. p. 152-204, Cappelen Damm Akademisk, 2016 | nb_NO |
dc.identifier.isbn | 978-82-02-53049-5 | |
dc.identifier.uri | http://hdl.handle.net/11250/2409607 | |
dc.description.abstract | First, this chapter discusses why journalistic media is developing content marketing as a prioritized business innovation. Subsequently, journalistic ideals are examined to explain how publishing journalistic content alongside content marketing can be a difficult practice. Lastly, five actual conflicts are described and discussed to illustrate the problematic co- existence and rivalry between journalism and content marketing in these media. | nb_NO |
dc.language.iso | nob | nb_NO |
dc.publisher | Cappelen Damm Akademisk | nb_NO |
dc.subject | Innholdsmarkedsføring | nb_NO |
dc.subject | Konflikter | nb_NO |
dc.subject | Journalistikk | nb_NO |
dc.title | Konflikter mellom journalistikk og innholdsmarkedsføring | nb_NO |
dc.type | Chapter | nb_NO |
dc.date.updated | 2016-09-21T07:15:57Z | |
dc.subject.nsi | VDP::Social science: 200::Economics: 210::Business: 213 | nb_NO |
dc.source.pagenumber | 53 | nb_NO |
dc.identifier.cristin | 1373152 | |