Konflikter mellom journalistikk og innholdsmarkedsføring
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Original versionBarland, Jens [Eds.] Innholdsmarkedsføring. Konsept, forretningsmodeller, juss, etikk og praksis. p. 152-204, Cappelen Damm Akademisk, 2016
First, this chapter discusses why journalistic media is developing content marketing as a prioritized business innovation. Subsequently, journalistic ideals are examined to explain how publishing journalistic content alongside content marketing can be a difficult practice. Lastly, five actual conflicts are described and discussed to illustrate the problematic co- existence and rivalry between journalism and content marketing in these media.