Konflikter mellom journalistikk og innholdsmarkedsføring

dc.contributor.author	Barland, Jens
dc.date.accessioned	2016-09-21T07:15:57Z
dc.date.accessioned	2016-09-22T06:19:48Z
dc.date.available	2016-09-21T07:15:57Z
dc.date.available	2016-09-22T06:19:48Z
dc.date.issued	2016
dc.identifier.citation	Barland, Jens [Eds.] Innholdsmarkedsføring. Konsept, forretningsmodeller, juss, etikk og praksis. p. 152-204, Cappelen Damm Akademisk, 2016	nb_NO
dc.identifier.isbn	978-82-02-53049-5
dc.identifier.uri	http://hdl.handle.net/11250/2409607
dc.description.abstract	First, this chapter discusses why journalistic media is developing content marketing as a prioritized business innovation. Subsequently, journalistic ideals are examined to explain how publishing journalistic content alongside content marketing can be a difficult practice. Lastly, five actual conflicts are described and discussed to illustrate the problematic co- existence and rivalry between journalism and content marketing in these media.	nb_NO
dc.language.iso	nob	nb_NO
dc.publisher	Cappelen Damm Akademisk	nb_NO
dc.subject	Innholdsmarkedsføring	nb_NO
dc.subject	Konflikter	nb_NO
dc.subject	Journalistikk	nb_NO
dc.title	Konflikter mellom journalistikk og innholdsmarkedsføring	nb_NO
dc.type	Chapter	nb_NO
dc.date.updated	2016-09-21T07:15:57Z
dc.subject.nsi	VDP::Social science: 200::Economics: 210::Business: 213	nb_NO
dc.source.pagenumber	53	nb_NO
dc.identifier.cristin	1373152