dc.contributor.advisor | Sørheim, Roger | nb_NO |
dc.contributor.advisor | Krokan, Arne | nb_NO |
dc.contributor.author | Viktil, Joachim | nb_NO |
dc.date.accessioned | 2014-12-19T14:27:45Z | |
dc.date.available | 2014-12-19T14:27:45Z | |
dc.date.created | 2012-01-06 | nb_NO |
dc.date.issued | 2011 | nb_NO |
dc.identifier | 473584 | nb_NO |
dc.identifier | ntnudaim:6290 | nb_NO |
dc.identifier.uri | http://hdl.handle.net/11250/265947 | |
dc.description.abstract | This thesis explores the impact of social media on leadership. For this purpose, it presents a new model for the communication of leaders. This builds on the empirical finding; that leaders must optimize two elements in order to communicate effectively; communication channel and communication style. It then seeks to explore the impact of social media on this model. On a general level, this impact is categorized into five subparts; openness, transparency, personification, power, and control. On a more spesific level, the thesis also proposes specific impacts of social media on the communication channels and styles of leaders. | nb_NO |
dc.language | eng | nb_NO |
dc.publisher | Institutt for industriell økonomi og teknologiledelse | nb_NO |
dc.subject | ntnudaim:6290 | no_NO |
dc.subject | MIENTRE NTNUs Entreprenørskole | no_NO |
dc.subject | | no_NO |
dc.title | The Role of Social Media in the Communication of Leaders | nb_NO |
dc.type | Master thesis | nb_NO |
dc.source.pagenumber | 64 | nb_NO |
dc.contributor.department | Norges teknisk-naturvitenskapelige universitet, Fakultet for samfunnsvitenskap og teknologiledelse, Institutt for industriell økonomi og teknologiledelse | nb_NO |