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dc.contributor.advisorSørheim, Rogernb_NO
dc.contributor.advisorKrokan, Arnenb_NO
dc.contributor.authorViktil, Joachimnb_NO
dc.date.accessioned2014-12-19T14:27:45Z
dc.date.available2014-12-19T14:27:45Z
dc.date.created2012-01-06nb_NO
dc.date.issued2011nb_NO
dc.identifier473584nb_NO
dc.identifierntnudaim:6290nb_NO
dc.identifier.urihttp://hdl.handle.net/11250/265947
dc.description.abstractThis thesis explores the impact of social media on leadership. For this purpose, it presents a new model for the communication of leaders. This builds on the empirical finding; that leaders must optimize two elements in order to communicate effectively; communication channel and communication style. It then seeks to explore the impact of social media on this model. On a general level, this impact is categorized into five subparts; openness, transparency, personification, power, and control. On a more spesific level, the thesis also proposes specific impacts of social media on the communication channels and styles of leaders.nb_NO
dc.languageengnb_NO
dc.publisherInstitutt for industriell økonomi og teknologiledelsenb_NO
dc.subjectntnudaim:6290no_NO
dc.subjectMIENTRE NTNUs Entreprenørskoleno_NO
dc.subjectno_NO
dc.titleThe Role of Social Media in the Communication of Leadersnb_NO
dc.typeMaster thesisnb_NO
dc.source.pagenumber64nb_NO
dc.contributor.departmentNorges teknisk-naturvitenskapelige universitet, Fakultet for samfunnsvitenskap og teknologiledelse, Institutt for industriell økonomi og teknologiledelsenb_NO


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