Goal-Oriented Shopping on Mobile Devices: A Technology Acceptance Study

dc.contributor.advisor	Krogstie, John	nb_NO
dc.contributor.author	Pedersen, Anders Røsæg	nb_NO
dc.date.accessioned	2014-12-19T13:42:11Z
dc.date.available	2014-12-19T13:42:11Z
dc.date.created	2014-12-07	nb_NO
dc.date.issued	2014	nb_NO
dc.identifier	769289	nb_NO
dc.identifier	ntnudaim:12146	nb_NO
dc.identifier.uri	http://hdl.handle.net/11250/253970
dc.description.abstract	This paper presents the evaluation of goal-oriented shopping for mobile applications using the Mobile Services Acceptance Model to study user acceptance. A prototype application was developed and used as a basis for a Likert scale questionnaire where 22 samples were collected. The results show an interest for goal-oriented shopping applications among the users, although the statistical basis was inconclusive for determining the impact of the different aspects of usage on the intention to use.	nb_NO
dc.language	eng	nb_NO
dc.publisher	Institutt for datateknikk og informasjonsvitenskap	nb_NO
dc.subject	ntnudaim:12146	no_NO
dc.subject	MTDT Datateknologi	no_NO
dc.subject	Intelligente systemer	no_NO
dc.title	Goal-Oriented Shopping on Mobile Devices: A Technology Acceptance Study	nb_NO
dc.type	Master thesis	nb_NO
dc.source.pagenumber	61	nb_NO
dc.contributor.department	Norges teknisk-naturvitenskapelige universitet, Fakultet for informasjonsteknologi, matematikk og elektroteknikk, Institutt for datateknikk og informasjonsvitenskap	nb_NO