Blar i Institutt for internasjonal forretningsdrift på forfatter "Glavee-Geo, Richard"
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Social network visibility of luxury fashion brands and consumers’ purchase intention: the mediating role of attitude and the moderating role of culture.
Ahmed, Riaz Uddin (Master thesis, 2020)Purpose: The advent of social media has shifted the lifestyle of consumers by allowing them to communicate instantly with brand marketers and other consumers discarding any physical location. The use of social networking ... -
Sports consumption and consumer behaviour at Aafk A qualitative study of Aafk fans
Dybvik, Johan; Giske Holm, Sondre (Master thesis, 2020)Denne master oppgaven undersøker forbrukeradferden til tilskuerne som deltar på Aafks hjemme kamper. Aafk har opplevd synkende tilskuertall de siste årene. Vi har brukt en kvalitativ metode for datainnsamling og utført ti ... -
Teamwork orientation and personal learning: The role of individual cultural values and value congruence
Ghulam, Mustafa; Glavee-Geo, Richard; Maria Rice, Paula (Journal article; Peer reviewed, 2017)Orientation: There is a growing body of research that indicates that personal factors such as collectivist value orientation play an important role in individuals’ preference for teamwork, and an individual’s propensity ... -
Textile and clothing exporting firms’ evaluation of LSPs’ capabilities and logistics outsourcing performance
El Meladi, Yasmine Mohamed Salem; Glavee-Geo, Richard; Buvik, Arnt (Chapter, 2017)Using resource-based view (RBV) as the main theoretical framework, this chapter examines the impact of logistics service providers’ capabilities on logistics outsourcing performance from the perspective of textile and ... -
The Impact of Digitalization and Internationalization on the Performance of Norwegian Furniture Companies - A Multiple Case Study
Kopperstad, Ingvild Anna; Vatn, Rita (Master thesis, 2023)Denne masteroppgaven er en kvalitativ studie som søker å utforske sammenhengen mellom digitalisering, internasjonalisering og bedriftens ytelse i møbelindustrien på Nordvestlandet. For å få verdifull innsikt i dette fenomenet ... -
The Norwegian Petroleum Industry: Motivations for Tendering – A Partial Least Squares (PLS) - Structural Equation Modelling (SEM) approach.
Ellingsen, Ole Jørgen; Porras, William Ricardo Ortega (Master thesis, 2018)Purpose: The main purpose of this study is to identify the key factors of motivations for tendering in the Norwegian Petroleum Industry (NPI). By identifying the many dimensions of tendering, by reviewing literature and ... -
The role of digitalization and supply chain dynamic capabilities in enhancing triple bottom line performance
Gjørtz, Hauk Emil Rødli; Strandman, Oliver Stokke (Master thesis, 2023)Formål: Formålet med denne studien er å undersøke hvordan digitalisering og de dynamiske egenskapene til en forsyningskjede påvirker en bedrifts internasjonale orientering og bedriftens ytelse. Studiet har også som mål å ... -
Tourists' perceptions and intention to revisit Norway
Lazar, Ana Florina; Komolikova-Blindheim, Galyna (Master thesis, 2016)Purpose - The overall purpose of this study is to explore tourists' perceptions and their intention to revisit Norway. The aim is to find out what are the factors that drive the overall satisfaction, the willingness to ... -
Transnational digital entrepreneurship and enterprise effectiveness: A micro-foundational perspective
Muhammad, Sufyan; William, Degbey; Glavee-Geo, Richard; David B., Zoogah (Peer reviewed; Journal article, 2023)Transnational digital entrepreneurship (TDE), the establishment of digital enterprises by combining home- and host-country value creation to serve domestic and foreign customers, is increasing. In order to understand the ... -
Using material flow analysis (MFA) to track the mass of plastics in aquaculture gear in the region of Møre and Romsdal.
Roy, Pinkey; Yaakoubi, Ahmed (Master thesis, 2021)Dette prosjektet er en del av the blue circular economy (BCE) og er basert på tidligere arbeid utført av Deshpande et al. (2020) i å bruke materialstrømningsanalyse for å kvantifisere masser av plast, og fokusere i denne ... -
Using social media in brand building - the case of wonderland
Bregkou, Emmanouela (Master thesis, 2017)Purpose: The social media have changed more than the way we communicate, they are changing the traditional marketing perception regarding brand equity, brand trust and branding in general. The purpose of this study was to ... -
Utvikling av en modell for samfunnsansvar i den maritime næringen
Fjørtoft, Barbro Elisabeth; Grimstad, Siv Marina Flø; Glavee-Geo, Richard (Chapter, 2019)Bedrifters samfunnsansvar (BSA) har fått stor oppmerksomhet de siste årene, og der er generell enighet i samfunnet om at bedrifter har et ansvar utover profittmaksimering. Målet for dette bokkapittelet er å utforske den ... -
Where are you from? The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions
Pasquine, Mark Vincent; Moen, Øystein; Glavee-Geo, Richard (Peer reviewed; Journal article, 2022)This paper examines how consumer quality perceptions and purchase intentions are influenced by country of origin level, specifically for an unfamiliar region of origin (ROO) and by parent country familiarity. We conducted ...