Blar i Institutt for internasjonal forretningsdrift på dokumenttype "Master thesis"
Viser treff 21-40 av 158
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Brand architecture strategy, does it matter in business-to-business contexts? A study of the Norwegian office coffee industry.
(Master thesis, 2016)The amount of researches conducted on branding in the business-to-business field across all industries is significantly less numerous than the amount of researchers aiming at understanding the concept of branding in the ... -
Bruken av styringsverktøy blant kommuner i Møre og Romsdal
(Master thesis, 2017)Økonomistyringen i offentlig sektor har i lang tid blitt kritisert fra flere hold. I løpet av de siste tretti årene har man derfor sett en rekke endringsprosesser i tråd med New Public Management litteratur, hvor fellesnevneren ... -
Brunstad AS Entering the French Market.
(Master thesis, 2016)International marketing has become an important part of businesses around the world. There are several different entry strategies available, and a number of factors must be considered to be able to choose the right strategy ... -
Building brand awareness for products with low purchase frequency
(Master thesis, 2014)The importance of marketing and information flow is growing every year, and in increasingly competitive markets, it is more important than ever for brands to be present in the customers mind in the purchase decision. ... -
Building strong brands – does it matter?
(Master thesis, 2014)Brand equity has proven, through several decades of research, to be a primary source of competitive advantage and future earnings (Yoo & Donthu, 2001). Building strong brands has therefore become a priority for many ... -
Challenges and facilitators in Norwegian SME's scaling process
(Master thesis, 2023)Hvert år etableres det titusenvis av bedrifter i Norge, men en betydelig del av disse klarer ikke å skalere opp og oppnå langsiktig suksess (Statistisk sentralbyrå, 2023). Målet med denne oppgaven er derfor å utforske ... -
Characteristics of Dyadic Relationship Development Within the Norwegian and Eastern European Fishing Industry: An Inter-Personal and Inter-Organizational Perspective
(Master thesis, 2020)Dette studiet utforsker utviklingen av dyadiske forretningsforhold mellom norske eksportører og deres øst-europeiske importører av fisk. Oppgaven har hovedfokus på hvordan mellommenneskelige faktorer påvirker denne ... -
Circular Business Models: A multiple case study
(Master thesis, 2022)Formål - Hovedformålet med denne studien er å finne ut hvordan bedrifter kan utnytte marin plastforsøpling ved å integrere sirkulære forretningsmodeller. Den vil identifisere forretningsmuligheter og utfordringer for bruk ... -
Circular business models: An exploratory study of the logistics processes and sustainable supply chain management of SMEs and micro-enterprises in Norway
(Master thesis, 2020)Hensikt - Formålet med denne oppgaven er å kartlegge forsyningskjedestyring, logistikkprosess for små og mellomstore bedrifter og mikrobedrifter i Møre og Romsdal og deres motivasjoner, utfordringer og barrierer mot ... -
Circular business models: An exploratory study of the logistics processes and sustainable supply chain management of SMEs and micro-enterprises in Norway
(Master thesis, 2020)Hensikt - Formålet med denne oppgaven er å kartlegge forsyningskjedestyring, logistikkprosess for små og mellomstore bedrifter og mikrobedrifter i Møre og Romsdal og deres motivasjoner, utfordringer og barrierer mot ... -
Consumer Analysis of Scandinavian Tropical Shrimp Market – A quantitative research
(Master thesis, 2018)This thesis aimed to investigate if there is willingness-to-buy tropical shrimp among consumers at high-end restaurants in Scandinavia. We conducted a quantitative survey in Scandinavia’s most prominent cities to answer ... -
Consumer Involvement for Responsible Production & Consumption: A Study on Mowi ASA
(Master thesis, 2020)FNs mål for bærekraftig utvikling - populært omtalt som SDG-er, er samlet sett et veldefinert, tydelig kommuniserbart og bredt anerkjent samling av 17 globale mål designet for å være det ledende målestokken for å oppnå en ... -
Consumer perceptions of Country of Origin Brand image and product quality on the purchase intention of high-tech products: A multi-country study of Ghanian, Norwegian and South Korean consumers
(Master thesis, 2017)Purpose: In recent times, smartphones can be considered as one of the basic needs of every person. The flexibility, efficiency and ease of use it comes with make it a necessity in today's age and world of technological ... -
Consumers' perception of quality, attitude and consumption intention : a study of young Spanish students' consumption of Norwegian salmon
(Master thesis, 2015)Purpose – The main purpose of this study is to explore the consumption attitude of young Spanish consumers` towards eating Norwegian salmon. Another purpose is to find out the perception of the people regarding Norwegian ... -
Corporate internal performance benchmarking : performance measurements purification from macroeconomic noise
(Master thesis, 2015)Widely open economies along with highly integrated markets with unstable nature, have made all corporations and business units vulnerable to macroeconomic fluctuations. The flow of Macro-changes in performance falsifies ... -
Corporate social responsibility : a study on the relationship between motivation and CSR activities
(Master thesis, 2015)Corporate Social Responsibility (CSR) is not a new phenomenon. However, CSR has received increasing attention in the last decades from both academia and from businesses themselves. The general awareness in society to CSR ... -
Corporate Social Responsibility and Firm Performance: The Antecedent Effects of Transformational Leadership and Organizational Culture
(Master thesis, 2019)Purpose: There has been growing consideration regarding corporate social responsibility (CSR) in recent years, and a lot of research has accumulated on this topic. Much of the existing studies have, however, focused on ... -
Corporate Social Responsibility and the Sustainable Development Goals: A Case Study of Ekornes
(Master thesis, 2021)Denne masteroppgaven analyserer i hvor stor grad det er viktig for bedrifter å implementere FN sine bærekraftsmål i deres forretningsstrategier. Jeg forsøker å besvare oppgavens hovedspørsmål «hvordan vil FN sine bærekraftsmål ... -
Country of origin and its effect on consumers’ purchase intention of Norwegian salted and dried cod: A study of the Brazilian market.
(Master thesis, 2018)Purpose: The aim of this study is to assess what are the drivers of the purchase intention of salted and dried cod for Brazilian consumers, and how country of origin affects the purchase intention of Norwegian salted and ... -
Country of origin and the effect on consumers' purchase intention of Norwegian salted cod : a study of the Spanish market
(Master thesis, 2015)The Norwegian market share in the Spanish market for salted cod has decreased significantly over the past years. Norwegian producers have not been able to deliver products that are in line with the consumer preferences ...