Blar i Institutt for internasjonal forretningsdrift på emneord "Country-of-origin : COO"
Viser treff 1-7 av 7
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An Analysis of demand for Norwegian salted & dried cod in the Dominican Republic
(Master thesis, 2017)The objective of this study is to examine the Dominican market for salted & dried cod, by presenting an analysis of demand for this product from 1988 to 2015. Additionally, the study investigates how demand for slated & ... -
Consumer perceptions of Country of Origin Brand image and product quality on the purchase intention of high-tech products: A multi-country study of Ghanian, Norwegian and South Korean consumers
(Master thesis, 2017)Purpose: In recent times, smartphones can be considered as one of the basic needs of every person. The flexibility, efficiency and ease of use it comes with make it a necessity in today's age and world of technological ... -
Country of origin and the effect on consumers' purchase intention of Norwegian salted cod : a study of the Spanish market
(Master thesis, 2015)The Norwegian market share in the Spanish market for salted cod has decreased significantly over the past years. Norwegian producers have not been able to deliver products that are in line with the consumer preferences ... -
Country-of-origin image effects on satisfaction and purchase intention in the industrial market for seafood products : a study of Norwegian, Chilean and Canadian salmon buyers
(Master thesis, 2015)Despite the growing importance of country-of-origin (COO) effects in industrial markets, most prior research has been concentrated on these effects only in consumer environments. In addition, existing studies on ... -
Moderating factors of the country image effect on product evaluation
(Bachelor thesis, 2015)Objective: In this study, our objective is investigate how product involvement and product familiarity moderate the effect of country image on product evaluation, as well as if and how a positive or a negative country image ... -
Norsk laks i Singapore
(Bachelor thesis, 2015)Et dagsaktuelt tema i Norge er hva vi skal leve av etter oljen tar slutt, og hvilke andre verdier nasjonen innehar. I denne sammenheng baserer oppgaven seg på en av Norges sterkeste merkevarer – nemlig laksen, også kjent ... -
Product Knowledge, Product Quality and Country-of-Origin effects on Purchase Intention of Personal Computers: A survey of Aalesund University College Students
(Master thesis, 2014)Purpose: Today’s turbulent and very competitive international marketing environment which is further characterized by changing customer needs especially for quality products; competitive pricing; good product attributes ...