Blar i Institutt for internasjonal forretningsdrift på forfatter "Helgesen, Øyvind"
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Building chain loyalty in grocery retailing by means of loyalty programs – A study of ‘the Norwegian case’
Nesset, Erik; Bergem, Ola; Nervik, Bjørn; Schiøll Sørlie, Even; Helgesen, Øyvind (Peer reviewed; Journal article, 2021)The aim of the paper is to analyze chain loyalty effects of customers' perceived value of loyalty programs in grocery retailing. It contributes to filling a gap in the literature, as there has been little earlier focus on ... -
Do Customer Profitability Accounting and Analyses Provide Managers with new Decision Support? Evidence from Norwegian Fish Exporters
Helgesen, Øyvind (Peer reviewed; Journal article, 2021)This paper has two purposes: (1) to study the relationships between subjective and objective (cost-based) measures of customer profitability, and (2) to study managers’ collective cognitions of their customers’ profitability. ... -
Do customer profitability analyses pay? A survey of large Norwegian companies
Helgesen, Øyvind; Sandanger, Helge Mykkeltveit; Sandbekk, Joakim (Journal article; Peer reviewed, 2018)The purpose of this paper is to study the relationships between the extents of use of customer profitability analyses (CPA) and business performance. In addition to CPA as an overall construct, five methods are included: ... -
Does brand building matter? A study of the bacalhau brand Dybvik
Aure, Kristin Gaaseide; Nervik, Kristine; Helgesen, Øyvind (Chapter, 2017)Brand building results in brand equity creation based on intellectual efforts. Thus brand equity is perceived as intellectual capital of the brand builder. Building strong brands has become a priority for many organizations, ... -
Does country-of-origin image and ethnocentrism positively influence the home market brand equity for the brand Dybvik?
Nervik, Kristine Dybvik; Nesset, Erik; Helgesen, Øyvind; Aure, Kristin Gaaseide (Chapter, 2018)The study analyses the effects of consumers’ country-of-origin image perception (COOI) and ethnocentrism on brand equity for the bachalau brand Dybvik. A survey of 333 respondents is analysed by using PLS-SEM in order to ... -
The effect of online community networking on trust building and e-tail repurchase intention
Nesset, Erik; Håvold, Jon Ivar; Helgesen, Øyvind (Chapter, 2021)We analyze the effects of community network building and trust on e-tail repurchase intention using data collected from customers of a Norwegian nutrition e‑tailer. Customers who are highly engaged in the web-based community ... -
Lønner det seg å bruke "balansert målstyring" (BMS)?
Engeskar, Andreas; Helgesen, Øyvind; Wennersberg, Christoffer (Chapter, 2020)I artikkelen analyserer vi sammenhengen mellom foretaks bruk av «BMS» og foretaksprestasjoner. Tre hypoteser testes; H1: Brukere av BMS oppnår bedre foretaksprestasjon enn ikke-brukere; H2: Foretaksstørrelsen av BMS-brukere ... -
Should I stay or should I go? The effects of affect and ambivalence on attitude loyalty to a service provider
Nesset, Erik; Helgesen, Øyvind; Håvold, Jon Ivar (Chapter, 2019)The paper presents an empirical analysis of a loyalty model that explores the influence of emotions and attitude ambivalence on attitude loyalty to a higher education service provider. The basis for the study is a survey ... -
The use and perceived managerial merit of customer profitability models in Norway
Helgesen, Øyvind; Sandanger, Helge Mykkeltveit; Sandbekk, Joakim (Chapter, 2019)Formålet med dette kapitlet er å studere bruksgrader, nyttenivåer og sammenhenger mellom bruk og oppfattet nytte av kundelønnsomhetsmodeller. En litteraturgjennomgang avdekker fem modeller: lønnsomhetsanalyser av enkeltkunder, ...