Browsing Institutt for bygg- og miljøteknikk by Journals "Frontiers in Psychology"
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Judgments at Gaze Value: Gaze Cuing in Banner Advertisements, Its Effect on Attention Allocation and Product Judgments (Journal article; Peer reviewed, 2017)Banner advertising is a popular means of promoting products and brands online. Although banner advertisements are often designed to be particularly attention grabbing, they frequently go unnoticed. Applying an eye-tracking ...