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dc.contributor.authorSolberg, Harry Arne
dc.contributor.authorHammervold, Randi
dc.date.accessioned2008-10-02T07:39:17Z
dc.date.issued2008
dc.identifier.urihttp://hdl.handle.net/11250/148910
dc.description.abstractThis article reports on empirical data from Norway which indicates that popular sports contests are also popular TV programmes. Individual sports, such as biathlon and crosscountry skiing headed the popularity list, while football and ski-jumping came joint third. However, although football (only) came third, a higher proportion of football fans were willing to pay for watching it on TV than fans of other sports. This can explain why football has been the most successful sport pay-TV in Europe. Those interested in football were more interested in cultivating their favourite teams/athletes than fans of other sports. The analysis also indicates that the uncertainty of outcome is not as important for peoples’ interest in sport as the literature in sport economics has argued.en
dc.format.extent208035 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoengen
dc.publisherNORDICOM, University of Göteborgen
dc.relation.ispartofseriesNORDICOM reviewen
dc.relation.ispartofseries1, 2008en
dc.subjectsports TV team individualen
dc.titleTV sports viewers - who are they? : a Norwegian case studyen
dc.typeJournal articleen
dc.source.pagenumberS. 95-110en
dc.source.volume29en
dc.source.journalNORDICOM reviewen
dc.source.issue29 (2008) 1en


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