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TV sports viewers - who are they? : a Norwegian case study

Solberg, Harry Arne; Hammervold, Randi
Journal article
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URI
http://hdl.handle.net/11250/148910
Date
2008
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Abstract
This article reports on empirical data from Norway which indicates that popular sports

contests are also popular TV programmes. Individual sports, such as biathlon and crosscountry

skiing headed the popularity list, while football and ski-jumping came joint third.

However, although football (only) came third, a higher proportion of football fans were

willing to pay for watching it on TV than fans of other sports. This can explain why football

has been the most successful sport pay-TV in Europe. Those interested in football

were more interested in cultivating their favourite teams/athletes than fans of other sports.

The analysis also indicates that the uncertainty of outcome is not as important for peoples’

interest in sport as the literature in sport economics has argued.
Publisher
NORDICOM, University of Göteborg
Series
NORDICOM review
1, 2008
Journal
NORDICOM review

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