Inspirational Stimuli Improve Idea Fluency during Ideation: A Replication and Extension Study with Eye-Tracking

Abstract

We replicate a design ideation experiment (Goucher-Lambert et al., 2019) with and without inspirational stimuli and extend data collection sources to eye-tracking and a think aloud protocol to provide new insights into generated ideas. Preliminary results corroborate original findings: inspirational stimuli have an effect on idea output and questionnaire ratings. Near and far inspirational stimuli increased participants’ idea fluency over time and were rated more useful than control. We further enable experiment reproducibility and provide publicly available data.