| dc.description.abstract | This thesis aims to suggest service improvements for Flaate, who provide electric car sharing for businesses in Nord-Jæren. Emphasis has been placed on the needs and service requirements of the users. Initially, an exploration of mobility as a whole is presented to create understanding of what solutions are in place today and how these function, as well as generate an understanding of current attitudes towards various transportation methods in Nord-Jæren.
The methods used throughout this thesis have been adopted from service design and the process has been iterative. Interviews were conducted with existing users to gain an understanding of the users perception of the service and what needs it meets as well as what areas of the service are problematic. Additional interviews were conducted with younger, newly employed people who could potentially benefit from such a service to uncover what expectations and needs they might have, these are referred to as potential users. Seminars, personal exploration and a workshop provided additional insight as well as ideas for how to improve Flaate s service. By using a service design approach, opportunities are identified through the use of user journeys, interviews and conversations with both relevant actors as well as users. The findings uncovered in the insight phase involve communication, information and problem reporting, as well as the importance of cars being readily available when they re needed.
Finally, concepts are presented for Flaate so they might improve how both their current and future customers perceive and experience their service. These concepts include a suggestion for a future Flaate app which makes using and booked the cars, problem reporting and contact with Flaate easier, and two new physical touchpoints to improve information sharing. | en |
