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Experience transfer in professional networks in Statoil - The use of information technology

Ulven, Mette
Master thesis
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URI
http://hdl.handle.net/11250/2571076
Date
2006
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  • Institutt for datateknologi og informatikk [3952]
Abstract
With competition increasing in the market, companies are seeking new ways to sustain and enhance

their effeciency and competitiveness. In this regard, companies have recently been focusing on

knowledge as a competitive resource, and it has become a challenge for organisations to locate and

share their knowledge. Many different approaches to managing knowledge exist, but the two extreme

points are facial interaction and the use of information technology (IT). When people in an organisation

are co-located, they can interact on a frequent basis to learn from each other. This is by

\citet{REF52} referred to as Communities-of-Practice (CoP), where knowledge is shared in its

natural context, for example through story telling. In large organisations where people are

geographically spread out however, IT is considered to be helpful for connecting people and

spreading knowledge.In Statoil, professional networks are established to enable experience transfer between network

members. Network members can both be co-located in the organisation or geographically spread out,

and I have therefore looked at how experiences are transferred between network members. Special

attention has been paid to the value of IT for connecting network members who are

spread out geographically. Throughout this report I have argued that professional networks are

similar to CoPs, and they are continuously being compared. To find information about

professional networks, I conducted an empirical study where network members and leaders from

three professional networks were interviewed.
Publisher
NTNU

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