Designing a baby bouncer

Abstract

This assignment was initiated by Stokke as a possible start of a new internal project. The objective was to develop a new baby bouncer to supplement their current portfolio. The assignment was largely based on challenging existing perceptions of the baby bouncer as a product, with focus on balancing form and functionality in an understandable package. To achieve this, emphasis was put on gathering user insight, studying relevant sources of inspiration and physical prototyping. This resulted in a product that differentiates itself from the competition through discussing the essence of user needs and how to make functionality understandable.