Reklamefilm for Gjøvik Olympiske Fjellhall
Bachelor thesis

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Date
2017Metadata
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- Institutt for design [1019]
Abstract
Vi har laget en reklamefilm som promoterer tre aktiviteter hos Gjøvik Olympiske Fjellhall. Denne oppgaven tar for seg forskning vi gjorde for å finne ut hvordan vi skulle produsere en reklamefilm rettet mot målgruppen studenter mellom 21-25 år. Her stilte vi forskningsspørsmål som tok for seg en målgruppeanalyse, en sammenligning av retoriske appellformer, hvilken publiseringsplattform reklamefilmen skal produseres for, og hva retningslinjene er for publisering på denne publiseringsplattformen i henhold til varighet og innhold. Det vi lærte i denne prosessen anvendte vi i produksjonsprosessen, hvor vi forklarer valgene vi har gjort i idéfasen, under produksjonen og i post-produksjon. In this assignment, we made a commercial, which promotes three activities at Gjøvik Olympic Cavern. This assignment assesses research we did to find out how we should proceed to produce a commercial targeting our target audience of students between the age of 21-25. We created research questions that involved a target audience analysis, a comparison between rhetorical appeal forms, and guidelines for movie publishing on the publishing platform we were going to use. The conclusions we drew and the knowledge we received in this part of the assignment were used to create the commercial, where we explain the choices we´ve made in the production part of the assignment. The final product was a 20-second-long commercial specifically targeting our audience. We haven´t done any user testing of our commercial, but we have discussed its strengths and weaknesses according to the guidelines we subtracted from our research questions.