Browsing NTNU Handelshøyskolen by Author "Cheraghali, Hamid"
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Consumer attention and company performance: Evidence from luxury companies
Cheraghali, Hamid; Høydal, Hannah; Lysebo, Caroline; Molnar, Peter (Journal article; Peer reviewed, 2023)Previous research has shown that investor attention, measured by Google searches for company tickers, can predict companies’ returns. However, for companies offering luxury goods in consumer-driven industries, consumer ...