Blar i NTNU Handelshøyskolen på forfatter "Cheraghali, Hamid"
-
Consumer attention and company performance: Evidence from luxury companies
Cheraghali, Hamid; Høydal, Hannah; Lysebo, Caroline; Molnar, Peter (Journal article; Peer reviewed, 2023)Previous research has shown that investor attention, measured by Google searches for company tickers, can predict companies’ returns. However, for companies offering luxury goods in consumer-driven industries, consumer ...