Browsing Institutt for industriell økonomi og teknologiledelse by Journals "The journal of business & industrial marketing"
Now showing items 1-3 of 3
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Multilayered triads in the context of lean management
(Peer reviewed; Journal article, 2021)Purpose This paper aims to develop the existing theoretical concept of a triad by informing it with the activity-resource-actor (ARA) model in a new empirical context of lean management (LM). Design/methodology/approach This ... -
Process validation: coping with three dilemmas in process-based single-case research
(Journal article; Peer reviewed, 2018)Purpose Recent research suggests that the interest in process-based single-case studies is increasing in business-to-business (B2B) marketing. This paper aims to discuss research validity issues and dilemmas encountered ... -
Viewing lean supply from the IMP perspective
(Journal article; Peer reviewed, 2020)Purpose–The purpose of this paper is to discuss key elements of lean supply (LS) in light of core concepts in the Industrial Marketing andPurchasing Group (IMP) perspective.Design/methodology/approach–First, the authors ...