Browsing Institutt for industriell økonomi og teknologiledelse by Journals "International Journal of Music Business Research"
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Resource Integration, Value Co-Creation, and Service-dominant Logic in Music Marketing: The Case of the TikTok Platform
(Peer reviewed; Journal article, 2021)It is a fact that the past research has explored service-dominant logic (S-D logic) and value co-creation in music marketing (Choi & Burnes 2013; Gamble & Gilmorex 2013; Gamble 2018; Saragih 2019), yet a key aspect of S-D ...