Browsing Institutt for industriell økonomi og teknologiledelse by Author "Pasquine, Mark Vincent"
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Where are you from? The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions
Pasquine, Mark Vincent; Moen, Øystein; Glavee-Geo, Richard (Peer reviewed; Journal article, 2022)This paper examines how consumer quality perceptions and purchase intentions are influenced by country of origin level, specifically for an unfamiliar region of origin (ROO) and by parent country familiarity. We conducted ...