Blar i Institutt for internasjonal forretningsdrift på tidsskrift "International Journal of Managerial and Financial Accounting"

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    • Do customer profitability analyses pay? A survey of large Norwegian companies 

      Helgesen, Øyvind; Sandanger, Helge Mykkeltveit; Sandbekk, Joakim (Journal article; Peer reviewed, 2018)
      The purpose of this paper is to study the relationships between the extents of use of customer profitability analyses (CPA) and business performance. In addition to CPA as an overall construct, five methods are included: ...