Blar i Institutt for internasjonal forretningsdrift på forfatter "Pasquine, Mark"
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Brand architecture strategy, does it matter in business-to-business contexts? A study of the Norwegian office coffee industry.
Schwanen, Auriane (Master thesis, 2016)The amount of researches conducted on branding in the business-to-business field across all industries is significantly less numerous than the amount of researchers aiming at understanding the concept of branding in the ... -
Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry
Bjørndal, Trond; Pasquine, Mark; Nesset, Erik (Chapter, 2017)The structure of the Norwegian salted and dried cod industry is manifold, with differences both regarding plant size and type of organisation. The cluster of manufacturers and exporters of this industry in the North-Western ... -
Elderly and Technology Adoption Probability - A quantitative study of welfare technology in Norway
Alnæs, Kristoffer Eduardo Mittet; Nautnes, Anette (Master thesis, 2018)This study examines elderly in Norway and their adoption of welfare technology to better their life situation, making it possible for them to stay and live longer in their home. Previous research on elderly and their ... -
Entrepreneurship education as an arena for career reflection: the shift of students' career preferences after a business planning course
Longva, Kjersti Kjos; Strand, Øivind; Pasquine, Mark (Journal article; Peer reviewed, 2020)Purpose The purpose of this paper is to examine the impact of entrepreneurship education (EE) in the form of a business planning course on students' career intentions and preferences. While there is extensive research in ... -
Exploring How Country of Origin-Perception in Cross-Sector Collaboration Affect SMEs
Johnsen, Jarand; Hagen, Kristoffer (Master thesis, 2024)Denne avhandlingen fokuserer på å utforske de potensielle fordelene en liten- og mellomstor bedrift (SMB) kan oppleve ved å delta i et tverrsektorielt samarbeid gjennom å implementere en felles merkevarestrategi. Spesielt ... -
Exploring the factors that influence end-users intention to use digital communication technology in a smart city context
Skulstad, Martin (Master thesis, 2020)De siste årene har konseptet Smarte Byer vokst fram. Og med en stadig økende oppmerksomhet over hele verden som en lovende respons på byenes bærekraftige utfordring. Basert på omfattende lesing fra tidligere literatur, ser ... -
Exploring the Impact of AI-Driven Pricing on Customer Loyalty and Churn Rates in the Banking Industry
Zarkesh, Babak (Master thesis, 2023)This thesis investigates the impact of AI-driven pricing strategies on customer churn in Iranian banks offering health insurance. The research problem revolves around understanding whether personalized pricing, facilitated ... -
Factors Affecting Consumer's Buying Choice: The Impact of In-store Environment “Atmospherics”, and Promotional Efforts.
Mtoor, Mohammed Kamal (Master thesis, 2020)This study examines the factors that influence consumers' purchasing decisions in relation to the impact of the in-store environment and promotional efforts. The study develops on four main research areas and their ... -
Har synet på personvern, i forbindelse med bruken av cookies, endret seg i løpet av de siste 20 årene?
Dragsund, Annika Aspevik; Farstad, Thea Nedregård (Bachelor thesis, 2022)Internett har blitt en stor del av vår hverdag, og bedrifter har benyttet seg mer av digital markedsføring. Går man inn på internett får man i dag raskt opp en personlig tilpasset reklame. Årsaken til at reklamen er tilpasset ... -
How Cultural Factors Influence Consumer Autonomy: A Quantitative Analysis
Heia, Øyvind W.; Stette, Erik B. (Master thesis, 2022)Formål - Hensikten med denne studien er å validere og analysere hvordan kulturelle faktorer påvirker nivået av forbrukerautonomi. Design/tilnærming – Forskningsspørsmålet ble delt inn i fire hypoteser og besvart med en ... -
Machine Translation in Low-Resource Languages by an Adversarial Neural Network
Sun, Mengtao; Wang, Hao; Pasquine, Mark; Abdelfattah Abdelhameed, Ibrahim (Peer reviewed; Journal article, 2021)Existing Sequence-to-Sequence (Seq2Seq) Neural Machine Translation (NMT) shows strong capability with High-Resource Languages (HRLs). However, this approach poses serious challenges when processing Low-Resource Languages ... -
Perceiving the Narrative Style for Fake News Detection Using Deep Learning
Sun, Mengtao; Hameed, Ibrahim A.; Wang, Hao; Pasquine, Mark (Chapter, 2021)Existing deep-learning-based features have shown strong enough results (more than 90% accuracy) if a large amount of annotated data is available. However, in reality, data annotation is labor-intensive and expensive. This ... -
Retail Innovations: The Role of Familiarity and Cultural Values
Alves Pena, Fabio; Hide, Therese (Master thesis, 2020)Kunstig intelligens (AI) styrker virksomheter ved å forbedre driftseffektivitet, produktivitet, samt kundeopplevelser. Nyere innovasjoner innen detaljhandel som følge av AI-applikasjoner gir bekvemmelighet ved å eliminere ... -
The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework
Bjørlo, Lena Vatne; Moen, Øystein; Pasquine, Mark (Peer reviewed; Journal article, 2021)Artificial intelligence (AI)-based decision aids are increasingly employed by businesses to assist consumers’ decision-making. Personalized content based on consumers’ data brings benefits for both consumers and businesses, ... -
Skip Truncation for Sentiment Analysis of Long Review Information Based on Grammatical Structures
Sun, Mengtao; Hameed, Ibrahim A.; Wang, Hao; Pasquine, Mark (Peer reviewed; Journal article, 2022)In reality, some emotional utterances are especially long, such as the critiques of a movie. Compared with short sentences, the sentiment of a longer paragraph is more difficult to be detected. Moreover, longer paragraphs ... -
The Impact of Payment Context on the Use of Mobile Payment Systems.
Zalessky, Alexander; Hasan, Md Mehadi (Master thesis, 2018)The development of the Internet and the arrival of e-commerce fostered digitalization in the payment processes by providing a variety of electronic payment options including payment cards (credit and debit), digital and ... -
The influence of syncretic decision-making on purchase intentions: A study of children’s furniture in India
Bogdanovs, Andrejs; Kainth, Akarsh; Pasquine, Mark (Chapter; Peer reviewed, 2019)Kjøpsbeslutninger i familier er ofte en felles beslutning som inkluderer begge ektefeller. Dette tyder på et behov for å forstå hvordan felles beslutningsprosesser påvirker kjøpsbeslutninger. En viktig teori i forbrukeratferd ... -
The Readiness of the Norwegian Maritime Industry for Implementation of Marketing Automation
Måseidvåg, Marcus Vestnes; Brungot, Katherine Lindsay (Master thesis, 2021)New technology has driven marketing into becoming entirely digital, and companies must therefore implement new digital marketing tools to stay in the game. One new digital marketing tool that has received a lot of attention ... -
The Readiness of the Norwegian Maritime Industry for Implementation of Marketing Automation: A multiple case study of four international maritime equipment suppliers in Møre & Romsdal
Brungot, Katherine Lindsay; Måseidvåg, Marcus Vestnes (Master thesis, 2021)Gjennom ny teknologi har markedsføring endret seg til å bli heldigital, og selskaper må innføre nye digitale markedsføringsverktøy for å være konkurransedyktige. Et digitalt markedsførings verktøy som i det siste har mottatt ... -
Using Eco-labels to Drive Environmentally Conscious Product Purchases in Developed and Developing Countries
Kachurovska, Elena; Desy, I Gusti Agung (Master thesis, 2020)Purpose: The growing interest in environmental issues makes businesses starting to incorporate a label to emphasize that their product is eco-friendly. This label is often called an eco-label. From the business point of ...