Browsing Institutt for internasjonal forretningsdrift by Author "Mtoor, Mohammed Kamal"
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Factors Affecting Consumer's Buying Choice: The Impact of In-store Environment “Atmospherics”, and Promotional Efforts.
Mtoor, Mohammed Kamal (Master thesis, 2020)This study examines the factors that influence consumers' purchasing decisions in relation to the impact of the in-store environment and promotional efforts. The study develops on four main research areas and their ...