Blar i Institutt for internasjonal forretningsdrift på forfatter "Kachurovska, Elena"
-
Using Eco-labels to Drive Environmentally Conscious Product Purchases in Developed and Developing Countries
Kachurovska, Elena; Desy, I Gusti Agung (Master thesis, 2020)Purpose: The growing interest in environmental issues makes businesses starting to incorporate a label to emphasize that their product is eco-friendly. This label is often called an eco-label. From the business point of ...