Blar i Institutt for internasjonal forretningsdrift på forfatter "Flø Grimstad, Siv Marina"
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The systematic international market selection (IMS) process for a library management system provider - Fuzzy expert system application
Abeddaa, Soufiane (Master thesis, 2018)The International market selection has a critical role in defining the entry strategy, the more accurate and relevant the approach, higher the odds to succeed in entering the targeted market(s). The International market ...