Blar i Institutt for internasjonal forretningsdrift på emneord "Brand equity"
Viser treff 1-1 av 1
-
Building strong brands – does it matter?
(Master thesis, 2014)Brand equity has proven, through several decades of research, to be a primary source of competitive advantage and future earnings (Yoo & Donthu, 2001). Building strong brands has therefore become a priority for many ...