Blar i Institutt for internasjonal forretningsdrift på forfatter "Lynghjem, Annette"
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Country of origin and the effect on consumers' purchase intention of Norwegian salted cod : a study of the Spanish market
Lynghjem, Annette; Breivik, Helene Kvalsvik (Master thesis, 2015)The Norwegian market share in the Spanish market for salted cod has decreased significantly over the past years. Norwegian producers have not been able to deliver products that are in line with the consumer preferences ...