Blar i Institutt for internasjonal forretningsdrift på forfatter "Ahmed, Riaz Uddin"
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Social network visibility of luxury fashion brands and consumers’ purchase intention: the mediating role of attitude and the moderating role of culture.
Ahmed, Riaz Uddin (Master thesis, 2020)Purpose: The advent of social media has shifted the lifestyle of consumers by allowing them to communicate instantly with brand marketers and other consumers discarding any physical location. The use of social networking ...