Browsing Institutt for internasjonal forretningsdrift by Journals "Journal of Retailing and Consumer Services"
Now showing items 1-1 of 1
-
Building chain loyalty in grocery retailing by means of loyalty programs – A study of ‘the Norwegian case’
(Peer reviewed; Journal article, 2021)The aim of the paper is to analyze chain loyalty effects of customers' perceived value of loyalty programs in grocery retailing. It contributes to filling a gap in the literature, as there has been little earlier focus on ...