Browsing Institutt for internasjonal forretningsdrift by Author "Måseidvåg, Marcus Vestnes"
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The Readiness of the Norwegian Maritime Industry for Implementation of Marketing Automation
Måseidvåg, Marcus Vestnes; Brungot, Katherine Lindsay (Master thesis, 2021)New technology has driven marketing into becoming entirely digital, and companies must therefore implement new digital marketing tools to stay in the game. One new digital marketing tool that has received a lot of attention ... -
The Readiness of the Norwegian Maritime Industry for Implementation of Marketing Automation: A multiple case study of four international maritime equipment suppliers in Møre & Romsdal
Brungot, Katherine Lindsay; Måseidvåg, Marcus Vestnes (Master thesis, 2021)Gjennom ny teknologi har markedsføring endret seg til å bli heldigital, og selskaper må innføre nye digitale markedsføringsverktøy for å være konkurransedyktige. Et digitalt markedsførings verktøy som i det siste har mottatt ...