Blar i Institutt for datateknologi og informatikk på forfatter "Obermeier, Gabriele"
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Design Principles of a Mixed-Reality Shopping Assistant System in Omnichannel Retail
Jain, Shubham; Obermeier, Gabriele; Auinger, Andreas; Werth, Dirk; Kiss, Gabriel Hanssen (Peer reviewed; Journal article, 2023)New digital technologies furnish retail managers with new means to enhance consumer experiences in omnichannel retailing. Conceptual academic literature and industry emphasize the promising use of immersive digital displays ...