Unlocking the Potentials of IoT Adoption in Agriculture: Insights from Norwegian Farmers
Journal article, Peer reviewed
Published version
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https://hdl.handle.net/11250/3143528Utgivelsesdato
2024Metadata
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Sammendrag
This study delves into the adoption of Internet of Things (IoT) technology in the agriculture industry, which has the potential to revolutionize resource allocation and operational efficiency and meet the growing global demand for food and water. Despite its potential, the adoption of IoT technology in agriculture remains generally low. Hence, this research aims to explore the motivating factors influencing IoT adoption, assess the impacts of adoption on agriculturists, and identify the challenges that need to be addressed to promote future IoT adoption in the agricultural sector. Semi-structured interviews with Norwegian agriculturists who have adopted IoT technologies were conducted using an exploratory qualitative approach. Our findings reveal several key factors that influence IoT adoption, including the availability of technical support, governmental policies, and the intentions of agriculturists’ children to carry on farming traditions. The adoption of IoT has led to improved decision-making, operational efficiency, and control for agriculturists, although they may not be fully aware of all the consequences associated with adoption. Additionally, the study highlights a lack of support and knowledge among industry stakeholders, which could hinder the diffusion of IoT adoption in agriculture. These findings contribute to our understanding of the complexities surrounding IoT adoption in agriculture and provide insights for policymakers, industry stakeholders, and agriculturists seeking to maximize the benefits of IoT technology. Addressing the challenges identified, such as enhancing technical support systems, developing supportive policies, and increasing awareness among agriculturists, can foster a conducive environment for greater IoT adoption in agriculture in Norway.