Reinventing the Business Model of Local Agriculture

Abstract

Brazil’s Amazon rainforest and California are both ravaged by wildfires. The Amazon fires are caused by high agricultural pressure, whereas the Californian fires are fueled by lack of agricultural pressure. This imbalance is driven by increased competitiveness in concentrated agriculture compared to local agriculture. This paper is trying to identify how local agriculture could become more competitive by internalizing vegetation management. Demand for vegetation management is considerable and growing. Local agriculture could benefit from seizing this demand and thus increase its competitiveness.