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dc.contributor.authorSolbjør, Marit
dc.contributor.authorWillis, Karen
dc.identifier.citationScience Technology & Society. 2021, 26 (1), 64-80en_US
dc.description.abstractThe tension between providing adequate information and achieving sufficiently high participation in population-based screening programmes, such as mammography, represents an ongoing challenge for health authorities. The theory of nudge illuminates how individuals may be nudged towards healthy behaviours without restricting individual freedom of choice. We analyse information provided on health authority webpages and uncover the subject positions available to healthy women deciding whether to participate in screening. We do so by comparing different policy contexts where women must opt in to screening (Australia) or opt out (Scandinavia). We conclude that information is used to nudge women towards screening. Alongside focus on the ease of being screened, tensions exist in simultaneously portraying women as being at risk of breast cancer and providing reassurance of their healthy state. We identify persuasive devices that emphasise responsibility to participate in screening and conclude that webpages play a dynamic role in authorities’ attempts to, on one hand, achieve high participation in screening, and on the other, promote mammography screening as an individual choice.en_US
dc.publisherSAGE Publishingen_US
dc.rightsNavngivelse 4.0 Internasjonal*
dc.title. Informed choice and nudging in mammography screening: A discourse analysis of Australian and Scandinavian webpages.en_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.source.journalScience Technology & Societyen_US
dc.description.localcode article is distributed under the terms of the Creative Commons Attribution 4.0 License ( which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (

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Navngivelse 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Navngivelse 4.0 Internasjonal