• norsk
    • English
  • English 
    • norsk
    • English
  • Login
View Item 
  •   Home
  • Øvrige samlinger
  • Publikasjoner fra CRIStin - NTNU
  • View Item
  •   Home
  • Øvrige samlinger
  • Publikasjoner fra CRIStin - NTNU
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Entering a Brave New World: Market Entry Assessments Into a Born Global Industry

Aspelund, Arild; Bjørgum, Øyvind; Sæther, Erik Andreas
Chapter
Published version
Thumbnail
View/Open
Aspelund (688.1Kb)
URI
https://hdl.handle.net/11250/2738223
Date
2021
Metadata
Show full item record
Collections
  • Institutt for industriell økonomi og teknologiledelse [2374]
  • Publikasjoner fra CRIStin - NTNU [26591]
Original version
10.4018/978-1-7998-4303-0.ch006
Abstract
This chapter investigates key motivations, drivers, and barriers for firms that are seeking to enter new international supply chains for renewable energy. Offshore wind (OW) is a born global industry with a fully internationalized supply chain from inception. The study adopts a mixed-methods approach by first doing 11 case studies of Norwegian industrial companies entering OW and secondly by conducting an online survey targeting the whole population of Norwegian firms in OW. The study finds that new green industries' distinctive features, managerial motivation, and industry relatedness shape a firm's entry strategies and behavior. Risk and uncertainty, complexity and turbulence, high transaction costs and disadvantages of scale postpone industry entry from established actors. The study finds that environmental motivation tops the list of motivations for managers to enter, but financial motivation is the strongest of perceived market performance. Finally, the study finds that market relatedness is more critical than technological relatedness.
Publisher
IGI Global

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit
 

 

Browse

ArchiveCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsDocument TypesJournalsThis CollectionBy Issue DateAuthorsTitlesSubjectsDocument TypesJournals

My Account

Login

Statistics

View Usage Statistics

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit