Promoting Green Value Creation in project management through green purchasing in construction projects: Case :Faveo Prosjektledelse AS
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The goal of the study is to gain understanding of the Green Value Creation (GVC) ambitions in project management and to develop indicators to enable project managers to purchase greener building materials and contracts. To understand GVC, a definition was developed combining concepts such as value creation, the triple-bottom line, and Green Economy. The research questions were made to achieve the main goal. The qualitative and quantitative analysis performed with Faveo Prosjektledelse AS has the purpose to answer these research questions. Both the qualitative and quantitative analysis reveals that the GVC ambitions amongst the project managers are from moderate to low, in addition to the purchasing competences amongst the project managers needs to be elevated in order to promote Green Purchasing and the environmental demands is also from moderate to low. The study reveals that the criteria time, cost and quality from traditional project management can be considered to be a major obstacle to increasing GVC ambitions amongst project managers in Faveo and their customers. Therefore there is a need to move beyond traditional project management frameworks and include environmental perspectives in order to achieve GVC. Green Purchasing indicator set and indicator model is developed to enable the project managers to evaluate the environmental performance of building materials and contracts. With the greener purchasing in construction project the chances to promote GVC increases significantly.