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dc.contributor.authorMoen, Øystein
dc.contributor.authorRialp Criado, Alejandro
dc.contributor.authorRialp, Josep
dc.date.accessioned2020-04-15T08:55:17Z
dc.date.available2020-04-15T08:55:17Z
dc.date.created2018-08-07T13:08:03Z
dc.date.issued2020
dc.identifier.isbn978-3-030-24481-1
dc.identifier.urihttps://hdl.handle.net/11250/2651099
dc.description.abstractWe focus on the importance of digital social media for a European B2B firm entering the Chinese market. Our case company has achieved rapid international growth, including within the Chinese market. We find that social media has been an exceedingly important factor in this. The company, however, did not identify China’s digital firewall, which blocks platforms such as Facebook and YouTube, as a major entry barrier. Most of the social media content is produced and published by others, and this is not traditional online product reviews or electronic word-of-mouth expressing viewpoints about the products. Indeed, the majority of content seems to be rather straightforward, simple videos of the products working. Thus, it is imperative to understand what motivates people and organizations to produce and publish these videos. New information and communication technology-based products and services represent major opportunities, and the Chinese market and its customers are evaluated as more open to new solutions than more conservative western countries.en_US
dc.language.isoengen_US
dc.publisherSpringeren_US
dc.relation.ispartofInternational Business and Emerging Economy Firms
dc.titleExamining the importance of social media and other emerging ICTs in far distance internationalization: The case of a Western exporter entering Chinaen_US
dc.typeChapteren_US
dc.description.versionacceptedVersionen_US
dc.source.pagenumber221-252en_US
dc.identifier.doi10.1007/978-3-030-24482-8_8
dc.identifier.cristin1600187
dc.relation.projectNorges forskningsråd: 245595en_US
dc.description.localcode"This is a post-peer-review, pre-copyedit version of an article. Locked until 4.9.2020 due to copyright restrictions. The final authenticated version is available online at: https://doi.org/10.1007/978-3-030-24482-8_8en_US
cristin.ispublishedtrue
cristin.fulltextpreprint
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