The impact of English Premier League broadcasts on Danish spectator demand: a small league perspective
Journal article, Peer reviewed
Accepted version
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Date
2019Metadata
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- NTNU Handelshøyskolen [1772]
- Publikasjoner fra CRIStin - NTNU [39093]
Original version
Zeitschrift für Betriebswirtschaft (ZfB). 2019, 89 (6), 633-653. 10.1007/s11573-019-00932-7Abstract
The effect of live transmissions of football matches on spectator demand in European football has been extensively studied over the years, although with little focus on the smaller leagues. By deploying robust panel data regression models on Danish first tier (Superligaen) data from 2010/11–2015/16, this paper contribute to filling this gap. We find that matches clashing with English Premier League (EPL) broadcasts do not suffer in attendance and that weather is an important driver of demand.