The impact of English Premier League broadcasts on Danish spectator demand: a small league perspective
Journal article, Peer reviewed
Accepted version
Åpne
Permanent lenke
http://hdl.handle.net/11250/2634921Utgivelsesdato
2019Metadata
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- NTNU Handelshøyskolen [1718]
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Originalversjon
Zeitschrift für Betriebswirtschaft (ZfB). 2019, 89 (6), 633-653. 10.1007/s11573-019-00932-7Sammendrag
The effect of live transmissions of football matches on spectator demand in European football has been extensively studied over the years, although with little focus on the smaller leagues. By deploying robust panel data regression models on Danish first tier (Superligaen) data from 2010/11–2015/16, this paper contribute to filling this gap. We find that matches clashing with English Premier League (EPL) broadcasts do not suffer in attendance and that weather is an important driver of demand.