Innovation for New Revenue Streams from Digital Readers: The Case of VG+
| dc.contributor.author | Barland, Jens | |
| dc.date.accessioned | 2019-11-13T10:33:51Z | |
| dc.date.available | 2019-11-13T10:33:51Z | |
| dc.date.created | 2015-03-13T09:12:49Z | |
| dc.date.issued | 2015 | |
| dc.identifier.citation | Journal of Media Innovations. 2015, 2 (1), 123-130. | nb_NO |
| dc.identifier.issn | 1894-5562 | |
| dc.identifier.uri | http://hdl.handle.net/11250/2628153 | |
| dc.description.abstract | This case study of VG+, the platform for paid digital content published by the Norwegian media outlet VG,reports a process of innovation for new revenue streams in the digital news market. As is typical of suchmedia innovations, development and change have been stepwise and gradual, responding continuouslyto experience. Data gathering and mapping of users’ behaviour have been crucial for these innovations.Such knowledge about users has informed changes to the product, resulting in growth of customers andrevenue streams. | nb_NO |
| dc.description.abstract | Innovation for New Revenue Streams from Digital Readers: The Case of VG+ | nb_NO |
| dc.language.iso | eng | nb_NO |
| dc.publisher | University of Oslo, Centre for Research on Media Innovations (CRMI) | nb_NO |
| dc.rights | Navngivelse 4.0 Internasjonal | * |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/deed.no | * |
| dc.title | Innovation for New Revenue Streams from Digital Readers: The Case of VG+ | nb_NO |
| dc.type | Journal article | nb_NO |
| dc.type | Peer reviewed | nb_NO |
| dc.description.version | publishedVersion | nb_NO |
| dc.source.pagenumber | 123-130 | nb_NO |
| dc.source.volume | 2 | nb_NO |
| dc.source.journal | Journal of Media Innovations | nb_NO |
| dc.source.issue | 1 | nb_NO |
| dc.identifier.doi | 10.5617/jmi.v2i1.952 | |
| dc.identifier.cristin | 1231752 | |
| dc.description.localcode | Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution BY 4.0 License | nb_NO |
| cristin.unitcode | 194,61,45,0 | |
| cristin.unitname | Institutt for design | |
| cristin.ispublished | true | |
| cristin.fulltext | original | |
| cristin.qualitycode | 1 |
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