Researching opportunity creation

Abstract

This thesis addresses the ambiguity of entrepreneurial opportunities through case studies on startups. Through these studies, the entrepreneurs perception of their own opportunities are observed, as well as the development of the opportunities themselves. This is done by looking at two startups through documents describing their business, with multiple documents forming a timelines for the startups development. These data are complimented by interviews in order to gain further insights into the mindsets and choices made by the entrepreneurs. Based on analyses of these data, suggestions for how opportunities better can be understood will be presented.