Effects of Monetary Versus Environmental Information Framing: Implications for Long-Term Pro-Environmental Behavior and Intrinsic Motivation
dc.contributor.author | Steinhorst, Julia | |
dc.contributor.author | Kløckner, Christian | |
dc.date.accessioned | 2019-02-01T13:20:17Z | |
dc.date.available | 2019-02-01T13:20:17Z | |
dc.date.created | 2018-12-18T11:22:35Z | |
dc.date.issued | 2018 | |
dc.identifier.citation | Environment and Behavior. 2018, 50 (9), 997-1031. | nb_NO |
dc.identifier.issn | 0013-9165 | |
dc.identifier.uri | http://hdl.handle.net/11250/2583521 | |
dc.description.abstract | Monetary incentives can reduce the performance of pro-environmental behavior, but it remains unclear if they undermine pro-environmental intrinsic motivation. In this longitudinal intervention study, we investigated how monetarily versus environmentally framed behavioral information influences pro-environmental intrinsic motivation, intentions, and behavior. Clients of a local German energy provider (N = 657) were randomly assigned to receive electricity saving tips, combined with a savings potential in € (monetary framing) or in CO2 (environmental framing). Both types of framed tips positively influenced long-term electricity saving intentions (after 9 months), compared with a control group (receiving no tips), but not behavioral change (n = 285). Monetarily framed tips did not reduce pro-environmental intrinsic motivation (vs. a control group), but only environmentally framed tips increased pro-environmental intrinsic motivation, which mediated effects on intentions. Hence, environmental framing of behavioral interventions may be preferred when promoting long-term pro-environmental behavior without continuous monetary benefits. Otherwise, both framing strategies can be equally effective. | nb_NO |
dc.language.iso | eng | nb_NO |
dc.publisher | SAGE Publications | nb_NO |
dc.title | Effects of Monetary Versus Environmental Information Framing: Implications for Long-Term Pro-Environmental Behavior and Intrinsic Motivation | nb_NO |
dc.type | Journal article | nb_NO |
dc.type | Peer reviewed | nb_NO |
dc.description.version | acceptedVersion | nb_NO |
dc.source.pagenumber | 997-1031 | nb_NO |
dc.source.volume | 50 | nb_NO |
dc.source.journal | Environment and Behavior | nb_NO |
dc.source.issue | 9 | nb_NO |
dc.identifier.doi | 10.1177/0013916517725371 | |
dc.identifier.cristin | 1644749 | |
dc.description.localcode | © 2018. This is the authors' accepted and refereed manuscript to the article. The final authenticated version is available online at: https://journals.sagepub.com/doi/10.1177/0013916517725371 | nb_NO |
cristin.unitcode | 194,67,40,0 | |
cristin.unitname | Institutt for psykologi | |
cristin.ispublished | true | |
cristin.fulltext | postprint | |
cristin.qualitycode | 1 |
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