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dc.contributor.authorMikalef, Patrick
dc.contributor.authorPappas, Ilias
dc.contributor.authorGiannakos, Michail
dc.date.accessioned2018-02-12T12:53:33Z
dc.date.available2018-02-12T12:53:33Z
dc.date.created2017-09-27T11:33:32Z
dc.date.issued2017
dc.identifier.isbn978-0-9966831-4-2
dc.identifier.urihttp://hdl.handle.net/11250/2484131
dc.description.abstractSocial commerce combines commercial and social activities, and has managed in a very short period of time to attract the interest of researchers and practitioners. In this study we use theories of trust and value co-creation to understand how word-of-mouth (WOM) affects purchase intentions in social commerce settings. Drawing on a sample of 385 survey-based responses from users of social commerce platforms, we empirically examine a set of hypotheses by means of partial least squares analysis. The outcomes of the analysis demonstrate that WOM has a direct effect on purchase intentions, as well as an indirect one by developing a sense of trust to consumers. WOM and its impact on trust also has a positive effect on a consumers’ propensity to engage in value co-creation, which ultimately contributes to increased levels of purchase intentions. In closing, theoretical and practical implications are discussed, and limitations of the study are highlighted.nb_NO
dc.language.isoengnb_NO
dc.publisherAssociation for Information Systemsnb_NO
dc.relation.ispartofThe 23rd Americas Conference on Information Systems (AMCIS)
dc.titleValue co-creation and purchase intention in social commerce: The enabling role of word-of-mouth and trustnb_NO
dc.typeChapternb_NO
dc.description.versionpublishedVersionnb_NO
dc.identifier.cristin1498823
dc.description.localcodeThis chapter will not be available due to copyright restrictions (c) 2017 by Association for Information Systemsnb_NO
cristin.unitcode194,63,10,0
cristin.unitnameInstitutt for datateknologi og informatikk
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1


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